News Digest V1.2

Posted by on May 3, 2012 in Musings | 0 comments

Recently Apple has started rejecting submissions to the app store which make use of UDID information. A study by a mobile ad server, MoPub, suggests that eCPM for ads served in these apps will be reduced substantially – via Apple Insider

A piece on mobile strategies running the gamut from SMS campaigns, responsive web design, targeted mobile applications and Twitter and Instagram presence. Their take home message seems to be that it is something that should be evaluated on a case by case basis, largely dependent on budget. – via the Globe and Mail

The University of Calgary magazine profiles four alumni deeply involved in Silicon Valley, starring James Gosling, father of Java.

Ad network Chitika shows mobile traffic from mid April showing that despite the relative sales distribution favoring Android in the US, almost three quarters of mobile online activity is attributable to iOS devices – via Apple Insider

Jakob Nielson highlights the need for a separate mobile optimized site along with several design suggestions. Key points:  cut features, cut content in a way that only the most critical information is on the main page, and enlarge interface elements to deal with “fat finger” syndrome.

Wired Magazine explores why iOS apps tend to look better than Android apps. In short – better development tools, less fragmentation and better design guidelines from Apple.

37signals makes a suggestion as to how to design your signup pages.

The Globe and Mail reports that 3.5 million Canadians are using mobile banking apps. That’s over 10% of the population!

A claim from TastyPlacement that in terms of SEO, having Google+ activity is more important than your Facebook or Twitter presence. Somehow this does not surprise me. via Business Insider

Out camping in the wilderness with your phone? Running out of power? Use your friendly neighborhood fire powered charger! via – iPhoneinCanada

 

 

 

 

 

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