Social media is transforming how companies are interacting with their customers. The Globe and Mail explores the social media strategies of six Canadian companies. One of the featured entrepreneurs is Pierre Martell, brother of Dan Martell who last week released Clarity, a tool to connect you with advisors and mentors all over the world.
Apparently 95% of the new LinkedIn iPad application is built using HTML5 techniques. Check it out if you would like to see how it compares to native iOS applicatoins. In a sidenote, the lead engineer recommends not using responsive design techniques except in the case of relatively simple websites. – via VentureBeat
For all you Ruby fans out there, now you can make native iOS applications using your favorite language.
Influential UX designer Matt Gemell writes about what he uses to make his iPad a productivity device. Personally I use Keynote, Reeder and Tweetbot everyday as well.
An enthusiastic endorsement of the new E-Bay iPad app update.
Mall operator General Growth Properties describes how their mobile app has massively enhanced their mobile marketing strategy and using a special in app game they are encouraging daily app opens from 18% of their users. There is a lot of detail about their end-to-end strategy from their E-mail news letters, to SMS campaigns, to QR code scanning. Most impressive is their 83% redemption rate on offers sent to customers who were willing to receive geofenced promotions to their phone. – via Mobile Commerce Daily
Zappos talks about their experiences with mobile apps. Takeaways – app consumers are better customers than those that use the mobile web, and push notifications are a whole new marketing channel but that enhancing the user experience with frequent updates and fun window dressing are key to the brand experience. - via Mobile Commerce Daily
Ben Sandofsky writes a great description of the trade offs you make when deciding to go with a crossplatform HTML5 solution versus native development. He is not enthusiastic about write once deploy everywhere solutions for apps with any level of complexity to say the least.