Excellent guides to digital marketing from Kissmetrics.
Great post from Brick&Mobile about how poorly the restaurant industry has taken to mobile. Ten years ago lots of independent restaurants got burned paying for fancy but not particularly useful flash websites with no tools to measure their ROI. Now the with digital marketing metrics becoming mature and a number of affordable tools to create mobile sites (Mobify, Dudamobile, Brick&Mobile) there is no real excuse for not having a mobile presence; however a study from Restaurant Sciences indicated that 95% of the independent restaurants in their wide ranging survey in the US did not have a mobile optimized website, nor did 1/8 of franchised restaurants. With potential diners checking out ratings from Yelp, Urbanspoon, Google and others on their mobile phones to make their eating out decisions, can they afford to not have a good mobile site to help sell to their potential customers?
Building an app Apprentice style (BBC version). I think we can all relate to this.
An in-detail look at the cross-platform solutions offered by Titanium and PhoneGap from a contributor to Titanium.
Facebook is going to be launching an App Center to curate and promote applications for the web, iOS and Android with Facebook integration in the coming weeks. (BGR)
Foursquare has done a great job building out a location services product, but now they are trying to figure out how to monetize their service. One way will now be offering sponsored personalized offerings to their users. (GigaOM)
Wired shows us an insider view of A/B testing using the IGN website as the guinea pig. (Wired)
Techcrunch set off a firestorm of controversy when they posted an image of a pile of Android handsets and tables that Animoca uses for QC (apparently they test against 400 devices). Animoca wrote a follow up post with their take in which they say that for them this amount of testing is worth it. Opensignalmaps published data on the 600,00+ Android devices which have downloaded their app and present some interesting graphics about the variety of devices and screen resolutions. The Samsung Galaxy SII was the most popular, making up about 10% of their total downloads so make sure your Android application works on that phone at least!
Be careful when parting with your Android devices. Your data might still be there even if you think it’s been wiped clean. (Techvibes)